Born in Amsterdam’s early 90s and raised by hippie parents, I’ve seen consumerist culture and New Age values coexist. When studying branding at the Amsterdam Fashion Institute, I was confronted with the madness of the fast-paced industry and decided to focus on sustainability instead.
My purpose as a brand designer is to give shape to meaningful stories and future-proof brands. I love working with people who strive for systematic change and act from the heart.